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An inside look at the science of cleaning up and fixing the mess of marine pollution

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Resilience Starts with Being Ready: Better Preparing Our Coasts to Cope with Environmental Disasters

This is a post by Kate Clark, Acting Chief of Staff with NOAA’s Office of Response and Restoration.

If your house were burning down, who would you want to respond? The local firefighters, armed with hoses and broad training in first aid, firefighting, and crowd management? Or would your panicked neighbors running back and forth with five-gallon buckets of water suffice?

Presumably, everyone would choose the trained firefighters. Why?

Well, because they know what they are doing! People who know what they are doing instill confidence and reduce panic—even in the worst situations. By being prepared for an emergency, firefighters and other responders can act quickly and efficiently, reducing injuries to people and damage to property.

People who have considered the range of risks for any given emergency—from a house fire to a hurricane—and have formed plans to deal with those risks are more likely to have access to the right equipment, tools, and information. When disaster strikes, they are ready and able to respond immediately, moving more quickly from response to recovery, each crucial parts of the resilience continuum. If they prepared well, then the impacts to the community may not be as severe, creating an opportunity to bounce back even faster.

Having the right training and plans for dealing with disasters helps individuals, communities, economies, and natural resources better absorb the shock of an emergency. That translates to shorter recovery times and increased resilience.

This shock absorption concept applies to everything from human health to international emergency response to coastal disasters.

For example, the Department of Defense recognizes that building a culture of resilience for soldiers depends on early intervention. For them, that means using early education and training [PDF] to ensure that troops are “mission ready.” Presumably, the more “mission ready” a soldier is before going off to war, the less recovery will be needed, or the smoother that process will be, when a soldier returns from combat.

Similarly, the international humanitarian response community has noted that “resilience itself is not achievable without the capacity to absorb shocks, and it is this capacity that emergency preparedness helps to provide” (Harris, 2013 [PDF]).

NOAA’s Office of Response and Restoration recognizes the importance of training and education for preparing local responders to respond effectively to coastal disasters, from oil spills caused by hurricanes to severe influxes of marine debris due to flooding.

Coastline of Tijuana River National Estuarine Research Reserve in southern California.

Within NOAA, our office is uniquely qualified to provide critical science coordination and advice to the U.S. Coast Guard, FEMA, and other response agencies focused on coastal disaster operations. The result helps optimize the effectiveness of a response and cushion the blow to an affected community, its economy, and its natural resources, helping coasts bounce back to health even more quickly. (NOAA)

In fiscal year 2014 alone, we trained 2,388 emergency responders in oil spill response and planning. With more coastal responders becoming more knowledgeable in how oil and chemicals behave in the environment, more parts of the coast will become better protected against a disaster’s worst effects. In addition to trainings, we are involved in designing and carrying out exercises that simulate an emergency response to a coastal disaster, such as an oil spill, hurricane, or tsunami.

Furthermore, we are always working to collect environmental data in our online environmental response mapping tool, ERMA, and identify sensitive shorelines, habitats, and species before any disaster hits. This doesn’t just help create advance plans for how to respond—including guidance on which areas should receive priority for protection or response—but also helps quickly generate a common picture of the situation and response in the early stages of an environmental disaster response.

After the initial response, NOAA’s Office of Response and Restoration is well-positioned to conduct rapid assessments of impacts to natural resources. These assessments can direct efforts to clean up and restore, for example, an oiled wetland, reducing the long-term impact and expediting recovery for the plants and animals that live there.

Within NOAA, our office is uniquely qualified to provide critical science coordination and advice to the U.S. Coast Guard, FEMA, and other response agencies focused on coastal disaster operations. Our years of experience and scientific expertise enable us to complement their trainings on emergency response operations with time-critical environmental science considerations. The result helps optimize the effectiveness of a response and cushion the blow to an affected community, its economy, and its natural resources. Our popular Science of Oil Spills class, held several times a year around the nation, is just one such example.

Additionally, we are working with coastal states to develop response plans for marine debris following disasters, to educate the public on how we evaluate the environmental impacts of and determine restoration needs after oil and chemical spills, and to develop publicly available tools that aggregate and display essential information needed to make critical response decisions during environmental disasters.

You can learn more about our efforts to improve resilience through readiness at

Kate Clark.Kate Clark is the Acting Chief of Staff for NOAA’s Office of Response and Restoration. For nearly 12 years she has responded to and conducted damage assessment for numerous environmental pollution events for NOAA’s Office of Response and Restoration. She has also managed NOAA’s Arctic policy portfolio and served as a senior analyst to the National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling.

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How to Keep Your Belongings From Becoming Trashed by Hurricanes

Destroyed dock and debris along a populated canal in Louisiana.

No matter the size of the storm, you and your family can take steps to reduce the likelihood of your stuff becoming storm debris. (U.S. Coast Guard)

Winds, heavy rains, flooding, storm surge. Hurricanes and other powerful storms can cause a lot of damage, both to people’s lives, of course, but also to the surrounding land and waters.

Docks, storage tanks, and buildings can be ripped off their foundations. Oil drums, shipping containers, and lumber can get swept away in floodwaters. A boat could end up in someone’s living room.

Much of this destruction introduces debris into coastal waterways and wetlands. This is one of several ways NOAA’s Office of Response and Restoration, through the NOAA Marine Debris Program, becomes involved after hurricanes.

While we can’t prevent hurricanes, we can prepare for them. That means doing everything you can to keep you, your family, and your belongings safe, far ahead of any natural disaster.

No matter the size of the storm, you and your family can take steps to reduce the likelihood of your stuff becoming storm debris. It is difficult to prevent buildings or large boats from becoming debris, especially during a large storm, but smaller items be safely stored or secured. After all, no one wants their patio umbrella to knock out a neighbor’s window before it ends up swimming with the fishes.

Here are a few ways to help protect yourself and your belongings in case of a hurricane:

  • Create a plan for your family and home [PDF], practice your evacuation route, and stock an emergency supply kit.
  • Secure yard items before a storm. Make a list of items to bring inside in case of hurricane-force winds or flooding. This could be patio furniture, lawn decorations, tools, trash cans, planters, etc.
  • Invest in storm-resilient building designs, which might include raising the level of your house for areas at high risk of flooding or installing a roof that can withstand high winds.
  • Boaters and fishers: Pull vessels and fishing gear out of the water before a storm. If you’re unable to remove the boat from the water, properly secure it [PDF].

A Boat out of Water

Boat half-sunk in Vermilion Bay, Lousiana.

Finding a safe and secure location for boats during a storm proves to be a huge challenge for many along the coasts, which is how a great deal of boats end up like this one after Hurricanes Katrina and Rita. (U.S. Coast. Guard)

Dealing with the large number of abandoned and derelict vessels after a storm is often a complicated and expensive ordeal. As a result, we should try to keep boats from ending up in this sorry state in the first place. Unfortunately, finding a safe and secure location for boats during a storm proves to be a huge challenge for many along the coasts.

A few areas do show promise in creating safe spaces for vessels during storms. One example is the Clean and Resilient Marina Initiative from the Gulf of Mexico Alliance, a regional partnership made up of the Gulf states. According to the alliance, “This improved program…provides additional recommendations to strengthen local marinas’ ability to withstand natural and man-made disasters.”

The initiative offers best management practices [PDF] for incorporating resilience and environmental responsibility into everything from the design and siting of marinas to strategies for evacuating them during a disaster.

Another example is the concept of “harbors of refuge,” which several organizations in Louisiana are looking to implement on public lands along the coast. A harbor of safe refuge is “a port, inlet, or other body of water normally sheltered from heavy seas by land and in which a vessel can navigate and safely moor.”

Providing resilient infrastructure able to withstand high winds and waters helps better protect boats, and offering these facilities on public lands creates opportunities for public funding to help pay for the upgrades or for salvage after a storm.

Taking on Disasters

The NOAA Marine Debris Program (MDP) is also taking a proactive approach to planning for disasters.

Cover of Alabama Incident Waterway Debris Response Plan, with damaged boats.

The NOAA Marine Debris Program worked with the State of Alabama to release the first in a series of comprehensive plans to help coastal states better prepare for an acute waterway debris release, such as in a hurricane. (NOAA)

In 2012, Congress expanded the program’s responsibilities to include “severe marine debris events,” which formalized their role in preparing for and responding to disaster debris.

This was in the wake of the 2011 Japan earthquake and tsunami, and states were struggling to deal with the tsunami debris—from small boats to massive docks—washing up on U.S. shores. Furthermore, the massive storm known as Sandy had recently hit the East Coast, leaving its own path of destruction along coastal waterways.

As a result, the NOAA MDP has started a proactive planning program for dealing with these types of large, disaster-related debris events. They began by working with the State of Alabama to develop a waterway debris emergency response plan and will now move on to work with other coastal states.

This effort includes both a comprehensive plan and field action guide which spells out information such as which agencies have authorities to remove disaster-related debris if it lands in a given waterway, as well as points of contact at those agencies. The plan is meant to be a broad, useful tool both for the NOAA MDP and the state in case of a natural disaster producing large amounts of debris.

To learn more about how you can prepare for hurricanes, visit NOAA’s National Hurricane Center at, and read more about the NOAA Marine Debris Program’s efforts at

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Like a Summer Blockbuster, Oil Spills and Hurricanes Can Take the Nation by Storm

Wrecked sailboats and debris along a dock after a hurricane.

The powerful wind and waves of a hurricane can damage vessels, releasing their fuel into coastal waterways. (NOAA)

From Twister and The Perfect Storm to The Day After Tomorrow, storms and other severe weather often serve as the dramatic backdrop for popular movies. Some recent movies, such as the Sharknado series, even combine multiple fearsome events—along with a high degree of improbability—when they portray, for example, a hurricane sweeping up huge numbers of sharks into twisters descending on a major West Coast city.

But back in the world of reality, what could be worse than a hurricane?

How about a hurricane combined with a massive oil spill? It’s not just a pitch for a new movie. Oil spills actually are a pretty common outcome of powerful storms like hurricanes.

There are a couple primary scenarios involving oil spills and hurricanes. The first is a hurricane causing one or more oil spills, which is what happened during Hurricane Katrina in 2005 and after Hurricane Sandy in 2012. These kinds of oil spills typically result from a storm’s damage to coastal oil facilities, including refineries, as well as vessels being damaged or sunken and leaking their fuel.

The second, far less common scenario is a hurricane blowing in during an existing oil spill, which is what happened during the 2010 Deepwater Horizon oil spill.

Hurricane First, Then Oil Spills

Stranded and wrecked vessels are one of the iconic images showing the aftermath of a hurricane. In most cases those vessels have oil on board. And don’t forget about all the cars that get flooded. Each of these sources may contain relatively small amounts of fuel, but hurricanes can cause big oil spills too.

Additional damage is often caused by the storm surge, as big oil and chemical storage tanks can get lifted off their foundations (or sheared off in the case of the picture below).

A damaged boat setting on a  fuel dock.

A boat, displaced and damaged in the aftermath of Hurricane Katrina, in late summer of 2005 in the Gulf of Mexico, an area frequented by both hurricanes and oil spills. (NOAA)

Hurricanes Katrina and Rita in 2005 passed through the center of the Gulf of Mexico oil industry and caused dozens of major oil spills and thousands of small spills.

One of the largest stemmed from the Murphy Oil refinery in St. Bernard Parish, Louisiana. Dikes surrounding the oil tanks at the refinery were full from flood waters, so when a multi-million gallon tank failed, oil flowed easily into a nearby neighborhood, leaving oil on thousands of homes and businesses already reeling from the flood waters.

Hurricanes can also create navigation hazards that result in later spills. Hurricane Rita, hitting the Gulf in September 2005, sank several offshore oil platforms. While some were recovered, others were actually left missing. Several months later, the tank barge DBL 152 “found” one of these missing rigs, spilling nearly 2 million gallons of thick slurry oil after striking the sunken and displaced platform hiding below the ocean surface.

A large ship on its side, leaking dark oil on the ocean surface.

In November 2005, tank barge DBL 152 struck the submerged remains of a pipeline service platform that collapsed a few months earlier during Hurricane Rita. The double-hulled barge was carrying approximately 5 million gallons of slurry oil, a type of oil denser than seawater, which meant as the thick oil poured out of the barge, it sank to the seafloor. (Entrix)

Oil Spills and Then a Hurricane Hits

So what happens if a hurricane hits an existing oil spill?

This was a big concern during the summer of 2010 in the Gulf of Mexico. There was an ever-growing slick on the ocean surface, oil already on the shore, and lots of response equipment and personnel scattered across the Gulf cleaning up the Deepwater Horizon spill.

There was a lot of speculation as to what might happen as hurricane season began. Hurricane Alex, a relatively small storm, was the first test. The first impact came days before the storm, as response vessels evacuated the area. Hurricane Alex halted response efforts such as skimming and burning for several days. Hundreds of miles of oil booms protecting the shoreline were displaced by the growing surf.

As the hurricane passed through, floating oil was quickly dispersed by the powerful winds and waves, and the same wave energy buried, uncovered, and moved oil on the shore or in submerged mats of oil near the shoreline. Some oil was likely carried inland by sea spray and flood waters from the storm surge. Oil dissolved in the water column near the surface became even more dispersed, but the deep waters of the Gulf were well out of reach of the stormy commotion at the surface, and the leaking wellhead continued to gush.

But the Deepwater Horizon spill wasn’t the only time hurricanes have butted heads with a massive spill. In 1979, Mexico’s Ixtoc I well blowout in the southern Gulf of Mexico was hit by Hurricane Henri. The main impact of the hurricane’s winds was to dilute and weather the floating oil.

In some places along the Texas coast, beached oil was washed over the barrier islands into the bays behind them, while in other areas stranded oil was buried by clean sand. Many of these oiled areas were reworked a year later when Hurricane Allen battered the coast.

Preventing oil spills is a part of preparing for hurricanes. Coastal oil facilities and vessel owners do their best to batten down the hatches and get their vessels out of harm’s way, but we know that spills may still happen. Atlantic hurricane season, which runs from June 1 to November 30, is a busy time for those of us in oil spill response, and we breathe a sigh of relief when hurricane season ends—just in time for winter storm season to begin.

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When Planning for Disasters, an Effort to Combine Environmental and Human Health Data

Two men clean up oil on a beach.

Workers clean oil from a beach in Louisiana following the 2010 Deepwater Horizon spill. (NOAA)

Immediately following the Deepwater Horizon oil spill of 2010, there was a high demand for government agencies, including NOAA, to provide public data related to the spill very quickly. Because of the far-reaching effects of the spill on living things, those demands included data on human health as well as the environment and cleanup.

In mid-September of 2014, a group of scientists including social and public health experts, biologists, oceanographers, chemists, atmospheric scientists, and data management experts convened in Shepherdstown, West Virginia, to discuss ways they could better integrate their respective environmental and health data during disasters. The goal was to figure out how to bring together these usually quite separate types of data and then share them with the public during future disasters, such as oils spills, hurricanes, tornadoes, and floods.

The Deepwater Horizon spill experience has shown government agencies that there are monitoring opportunities which, if taken, could provide valuable data on both the environment and, for example, the workers that are involved in the cleanup. Looking back, it was discovered that at the same time that “vessels of opportunity” were out in the Gulf of Mexico assisting with the spill response and collecting data on environmental conditions, the workers on those vessels could have been identified and monitored for future health conditions, providing pertinent data to health agencies.

A lot of environmental response data already are contained in NOAA’s online mapping tool, the Environmental Response Management Application (ERMA®), such as the oil’s location on the water surface and on beaches throughout the Deepwater Horizon spill, chemicals found in sediment and animal tissue samples, and areas of dispersant use. ERMA also pulls together in a centralized format and displays Environmental Sensitivity Index data, which include vulnerable shoreline, biological, and human use resources present in coastal areas; ship locations; weather; and ocean currents. Study plans developed to assess the environmental impacts of the spill for the Natural Resource Damage Assessment and the resulting data collected can be found at

Screen shot of ERMA mapping program showing Gulf of Mexico with Deepwater Horizon oil spill data.

ERMA Deepwater Gulf Response contains a wide array of publicly available data related to the 2010 Deepwater Horizon oil spill in the Gulf of Mexico. Here, you can see cumulative levels of oiling on the ocean surface throughout the spill, shorelines affected, and the location of the damaged wellhead. (NOAA)

Health agencies, on the other hand, are interested in data on people’s exposure to oil and dispersants, effects of in situ burning on air quality, and heat stress in regard to worker health. They need information on both long-term and short-term health risks so that they can determine if impacted areas are safe for the communities. Ideally, data such as what are found in ERMA could be imported into health agencies’ data management systems which contain human impact data, creating a more complete picture.

Putting out the combined information to the public quickly and transparently will promote a more accurate representation of a disaster’s aftermath and associated risks to both people and environment.

Funded by NOAA’s Gulf of Mexico Disaster Response Center and facilitated by the University of New Hampshire’s Coastal Response Research Center, this workshop sparked ideas for better and more efficient collaboration between agencies dealing with environmental and human health data. By setting up integrated systems now, we will be better prepared to respond to and learn from man-made and natural disasters in the future. As a result of this workshop, participants formed an ongoing working group to move some of the best practices forward. More information can be found at

Dr. Amy Merten, of OR&R’s Assessment and Restoration Division co-authored this blog.

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No Solid Mass of Debris from Japan in the Pacific Ocean

Here is an example of confirmed Japan tsunami marine debris arriving in the U.S.: a 4-by-4-foot plastic bin spotted off the eastern coast of Oahu, Hawaii, on September 18, 2012.

There is no solid island of debris from Japan heading to the United States. Here is an example of confirmed Japan tsunami marine debris arriving in the U.S.: a 4-by-4-foot plastic bin spotted off the eastern coast of Oahu, Hawaii, on September 18, 2012. The barnacles on its bottom are a common open-water species. (Hawaii Undersea Research Laboratory)

We’ve heard a concern from some of you that there’s an island of debris in the Pacific Ocean coming from the 2011 earthquake and tsunami in Japan. For those of you who may be new to this topic, we’d like to address those concerns.

Here’s the bottom line: There is no solid mass of debris from Japan heading to the United States.

At this point, nearly three years after the earthquake and tsunami struck Japan, whatever debris remains floating is very spread out. It is spread out so much that you could fly a plane over the Pacific Ocean and not see any debris since it is spread over a huge area, and most of the debris is small, hard-to-see objects.

We have some helpful resources for you, if you’re interested in learning more.

While there likely is some debris still floating at sea, the North Pacific is an enormous area, and it’s hard to tell exactly where the debris is or how much is left. A significant amount of debris has already arrived on U.S. and Canadian shores, and it will likely continue arriving in the same scattered way over the next several years. As we get further into the fall and winter storm season, NOAA and partners are expecting to see more debris coming ashore in North America, including tsunami debris mixed in with the “normal” marine debris that we see every year.

NOAA has modeled the debris’ movement, and the model shows the overall spread of all simulated debris and an area where there may be a higher concentration of lower floating debris (such as wood) in one part of the Pacific. However, that doesn’t mean it’s in a mass, and it doesn’t tell us how much is there, it just shows there may be more debris there than in other areas. Observations of the area with satellites have not shown any debris.

Even though there’s no mass, addressing this debris is very important. NOAA has worked with partners in the states to monitor the debris, form response plans, and try to mitigate any impacts. We’ll continue that work as long as necessary. We’re happy to answer any questions you may have. Feel free to email us at

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Ready for Anything: Advice in Case of the Undead

This is a post by NOAA Office of Response and Restoration’s Katie Krushinski.

We’d like to wish you a happy Halloween … but it’s only appropriate we mention zombies first. In recent years, zombies have invaded popular culture, as well as the Centers for Disease Control and Prevention (CDC), who have done a great job linking being prepared for a zombie attack with overall disaster preparedness. You may laugh, but you can also learn a thing or two about being ready for the return of the undead.

Zombie nurse.

If you’re not prepared for the worst, then you’re letting the zombies win. (Credit: Tuomas Kuosmanen, Creative Commons Attribution-NonCommercial 2.0 Generic License)

Don’t Let the Zombies Win

Zombie hands going after brain.

Use your brain and be prepared for anything. (Credit: Beth Jusino, Creative Commons Attribution-NonCommercial 2.0 Generic License)

If you watch any movies or T.V. shows about surviving zombie apocalypse, you can actually pick up some handy preparedness tips. Although pre-made zombie survival kits are amusing, most of them have in common the kind of life-saving ideas that will work in any emergency situation:

  • Water: Having three gallons per person per day is critical. Water is not only used for drinking—we use it for cooking and cleaning too. But consider including alcohol-based hand gels or wipes to ration water use and avoid getting sick.
  • Food: Keep on hand at least two weeks’ worth of nonperishable food; the type that doesn’t require cooking or refrigeration is best. And don’t forget about food and water for pets and service animals!
  • First Aid Supplies: Commercial kits are available at most drug stores. It’s a good idea to have a kit at home and one in your car. Be sure to replenish items you use and be mindful of expiration dates.
  • Gas: It’s typically a good idea to keep at least a half tank of gas in your car at all times. If you know a hurricane or other threatening event is coming, be sure to fill up early.

Be Prepared for Hazards of All Kinds

Being ready for disasters is something we take very seriously at NOAA’s Gulf of Mexico Disaster Response Center. Which is why we’ve taken this advice to heart and made sure our own facility in Mobile, Ala., is ready to withstand a hurricane, tornado, or even zombie apocalypse. Just peek into our restrooms, where we have:

  • Multiple 25-person survival kits, which include items such as safety goggles, pry bar (especially handy for zombie defense!), multifunction tools, first aid supplies, flashlights, and emergency water pouches.
  • Backup generators that will automatically switch on if the primary power fails (zombie attacks usually result in power loss).
  • Internet hookups, which are being fed into the building from two different directions in case zombies or stormy weather damage or sever one of the cables.

Of course, both your family and your employer should customize the steps you take and supplies you stock based on your particular needs and situation.

Sweat the Small Stuff

We all know it’s important to make an emergency plan and keep an up-to-date list of important phone numbers. But sometimes we are so focused on gathering the big things that we forget about the small stuff.
If you're ready for a zombie apocalypse, then you're ready for any emergency.
For instance, it is suggested that you stock canned food, but don’t forget to grab the “all-mighty” can opener. It’s also recommended to wear sturdy, close-toed shoes if you need to go outside. But it isn’t mentioned very often to keep a pair of spare socks in a tightly sealed bag. This will allow you to have at least one dry pair as a backup. Another tip is to keep a flashlight, radio, and other battery-powered items on hand—but make sure they all use the same size battery to avoid stocking multiple sizes.

Today, zombies provide a fun and creative way to teach about the importance of being prepared for anything. For a spooky story that kids and adults alike might enjoy, check out the CDC’s “Preparedness 101: Zombie Pandemic” short graphic novel, which is an entertaining and informative way to learn about preparing for an emergency, whether it’s a natural disaster or a very unnatural attack by zombies.

Happy Halloween (and watch out for the undead)!

Katie Krushinski

Katie Krushinski

Katie Krushinski works at NOAA’s Gulf of Mexico Disaster Response Center in Mobile, Ala., where she is responsible for coordinating training events, producing external communications, and writing and editing. Katie has a background in emergency response and management. NOAA’s Disaster Response Center serves as a one-stop shop, streamlining the delivery of NOAA services that help the Gulf region prepare for and deal with disasters.

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Are We Prepared to Communicate Well During the Next Disaster?

Editor’s Note: September is National Preparedness Month. It is a time to prepare yourself and those in your care for emergencies and disasters of all kinds. NOAA and our partners are making sure that we are prepared in every regard for whenever the next disaster strikes. To learn more about how you can be prepared for all types of emergencies, visit

This is a post by the Office of Response and Restoration’s Kate Clark.

Ever had a crisis? Did you have a plan for getting people the information they needed during that crisis? Chances are you answered first yes, then no. It is not often we are able to anticipate what our next crisis or disaster will be, but that doesn’t mean we should be caught off guard (however unusual the event).

The Office of Response and Restoration (OR&R) is no stranger to dealing with crisis. Whether it’s an oil spill, influx of marine debris, or chemical release, we plan and prepare to deal with environmental disasters as a part of our work each day.

As environmental disasters continue to happen and media coverage becomes more instantaneous, we must also be prepared to communicate with the public about these disasters in a way that is factual, timely, and helpful.

On September 19, 2013, I was able to attend a crisis communications workshop sponsored by the Ad Council. It featured three esteemed and accomplished communication experts: Dee Dee Myers, Managing Director of the Glover Park Group and former White House Press Secretary; Camille Johnston, Vice President, Corporate Affairs for Siemens Corporation and former spokesperson for First Lady Michelle Obama; and Morgan Binswanger, Executive Vice President, Government Relations and External Affairs for the LIVESTRONG Foundation.

As OR&R works to improve our crisis communication strategy and strengthen our rapport with stakeholders, I thought these five pieces of advice from the seminar would help inform our efforts:

  1. Outreach. Using the time leading up to a crisis to educate the public, stakeholders, and the press about your mission can save a lot of valuable time during the crisis. This will allow for clearer and more germane dialogue when a crisis does occur.
  2. Plan ahead. What is the most likely crisis scenario? Who will speak for the organization? How we will disseminate information?
  3. Time is of the essence. Information is available through social media within seconds of an event occurring. This leaves a small window of time to react and respond.
  4. Be transparent. In today’s day and age, almost everything becomes public, so transparency and honesty in the very early stages are crucial to maintaining trust and credibility.
  5. Humility goes a long way. It’s OK to say, “We don’t know, but we are working very hard to get an answer.”

OR&R and the whole NOAA family is constantly learning and adapting to the changing pace of communications in today’s information landscape. Let us know how you think we’re doing. Where would you look for information from NOAA during a disaster, such as a hurricane or oil spill? This blog? Facebook or Twitter? Somewhere else?

We are thankful to the Ad Council for sponsoring this seminar and providing great reminders as we continually work to improve our dialogue with the people we work for—the U.S. public.

Kate Clark.Kate Clark is a regional resource coordinator for NOAA’s Office of Response and Restoration, Assessment and Restoration Division. She has responded to and conducted damage assessment for numerous environmental pollution events for NOAA’s Office of Response and Restoration, managed NOAA’s Arctic policy portfolio, and served as a senior analyst to the National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling.


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